What the dividend discount model does
When you own a share, the cash the company sends you is its dividends. The dividend discount model (DDM) asks a simple question: if all you ever got from this share were its dividends, what would it be worth to you today?
A dollar you’ll receive in ten years is worth less than a dollar now, because a dollar now could be invested and earning a return in the meantime. So the model shrinks, or discounts, each future dividend by the yearly return you want, and adds them all up. That total is the share’s value to you.
The formula
Adding up dividends forever sounds impossible, but if the dividend grows at the same rate every year, the sum collapses into a short formula called the Gordon growth model:
Value per share = next year’s dividend ÷ (required return − growth rate)
- Next year’s dividend is the last year’s dividend grown by one year: $2.00 growing 4% becomes $2.08.
- Required return is the yearly return you’d want for the risk of owning the stock. It’s your choice, and a riskier company calls for a higher one.
- Growth rate is how fast you expect the dividend to rise each year, for good.
Some companies are expected to grow quickly for a while and then slow down. The two-stage version handles that. It values the dividends in the fast years one by one, then uses the formula above for everything after them. That second part is called the terminal value, and it’s discounted back to today like any other future payment.
Worked example
Say a company paid $2.00 a share in dividends over the last year. You expect the dividend to grow 4% a year for the long run, and you want a 8% yearly return for the risk of owning it.
- Next year’s dividend: $2.00 × 1.04 = $2.08.
- Required return minus growth: 8% − 4% = 4%.
- Value per share: $2.08 ÷ 0.04 = $52.00.
If the share trades at $45.00, the model says it’s worth about 16% more than the price. Put the other way round: buy at $45.00 and, if the dividend really does grow 4% a year, you’d earn about 8.6% a year ($2.08 ÷ $45.00 is a 4.6% dividend yield, plus 4% growth).
Now nudge the growth guess. At 3% growth the same share is worth $41.20; at 5% it’s worth $70.00. One percentage point either way swings the value by $28.80, which is why the sensitivity table is worth a look.
With two stages instead, say the dividend grows 10% a year for 5 years before slowing to 4%. The share is then worth $67.57: $10.57 from the dividends in the fast years and $57.00 from everything after them.
Why small changes matter so much
Look at the bottom of the formula: required return minus growth. That gap is usually only a few percentage points, and dividing by a small number magnifies everything. Shrink the gap from 4 points to 2 and the value doubles. As growth creeps up towards the required return, the value heads towards infinity.
That’s why the calculator shows a table and a chart of values. If a small, reasonable change to your guesses moves the answer a long way, the most you can honestly say is that the share is worth somewhere in that range.
When the model doesn’t work
- The company pays no dividend. With nothing to discount, there’s no answer. Growth stocks rarely pay dividends, so the DDM can’t value most young, fast-growing companies.
- Growth is at or above your required return. The formula then gives an infinite or negative value. No company can grow faster than the whole economy forever, so a long-term rate that high is a sign the assumption is wrong. For a company growing fast right now, use two stages and keep the long-term rate modest.
- The company returns cash in other ways. Many companies buy back their own shares, or pay out much less than they could afford. The model only counts dividends, so it can undervalue these companies.
- The dividend is erratic. The model assumes smooth growth. A company whose dividend jumps around, or might be cut, doesn’t fit neatly, and there’s no guarantee any company will keep doing well.
How to use it well
- Start with steady dividend payers. The model fits mature companies with a long record of regular dividends, such as established utilities, far better than young companies.
- Keep long-term growth modest. Look at how fast the dividend has grown over many years, not just the last one, and remember it has to last forever.
- Ask what the price assumes. Enter today’s price and look at the growth rate it implies. If the market price only makes sense with growth you find hard to believe, that’s useful to know. If it implies growth that looks easy, the shares may be good value, or the market may know something you don’t.
- Use it as one clue among several. The value is only as good as your guesses. Use it alongside what you know about the business, and never as the only reason to buy or sell.