Top 10 Investment Mistakes Even Savvy Investors Make and How to Avoid These Costly Errors

By WB Loo5 min read

Education, not financial advice. This page may contain affiliate links: if you buy through one, Alpha Investing Group may earn a commission at no extra cost to you. How we earn money · Editorial policy

Common Investing Mistakes: a path with marked potholes leading safely to a tree

Run your own numbers

More guides on this topic

Stepping stones across calm water, with the nearest stone lit and vastly oversized while the rest shrinking.

The Recency Bias That Quietly Makes Investors Buy High and Sell Low

None of 2021's winning funds were still winning by 2024. That isn't bad luck, it's the ordinary behavior of markets. Recency bias is what makes you buy those funds anyway, usually right at the point where the run ends. Morningstar puts the cost of that habit at 1.2 percentage points a year, though a paper forthcoming in the Financial Analysts Journal argues the real figure is closer to 0.10. Here's the honest number, why the scary version gets quoted anyway, and the three-part rule that quietly protects you either way.

WB Loo
A tilted balance scale where the loss side weighs twice as much as the equal-size gain side, showing loss aversion.

Why a $100 Loss Hurts Twice as Much as a $100 Gain Feels Good (And Why It's Quietly Costing You)

Your brain charges you twice as much for a loss as it pays you for a gain. That single bit of wiring is why smart people sell at the bottom, cling to their worst stock for years, and hide in cash they can't retire on. It even has a price tag: Morningstar pegs the average investor's self-inflicted cost at about a point of return every year. The strange part is that knowing all this doesn't fix it. Here's where the 2:1 number comes from, what it quietly costs in real dollars, and the one boring habit that shrinks the damage more than willpower ever will.

WB Loo
The Psychology Behind Money: a small tree growing inside a lightbulb-shaped terrarium

The Psychology Behind Money: Why Understanding Your Money Mindset Is Crucial

Money decisions are rarely about numbers alone. What looks like a budgeting problem or a bad investment choice is often driven by habits, emotions, and beliefs formed long before your first payslip. Behavioural finance research and decades of psychological studies show that fear, overconfidence, and social pressure consistently shape how people earn, spend, and invest. Until you understand these invisible drivers, even the best financial advice can fail to stick or produce lasting results. Mastering your money starts with mastering the mindset behind it.

WB Loo